2022: Top 3 Tech Trends

Written by Lindsay Mayhall on January 26, 2022

2022: Top 3 Tech Trends

As you begin to think about the state of your business in 2022, you will be challenged by a variety of new and disruptive technologies. Here are 3 tech trends that will shape the future of business.

Technology has always been a critical factor in business. From the invention of the market to the creation of the first website, technology has played a keystone role in how we operate. But in 2022, business will be revolutionized by disruptive technologies. These new technologies will change the way we work, think, and interact with the world around us. In this article, we’ll cover 3 specific trends that will fundamentally alter 2021s business landscape and challenge you to think about future opportunities differently.

The Commonality Between Crypto and Metaverses

This thread aims to define the common language that would exist for crypto and metaverse in the context of developing first crypto currencies (and crypto-assets) and their virtual reality counterparts, which may be called metaverse. By introducing this common language, people from both crypto and metaverse will be able to help educate the new public about these technologies and collaborate on their early development. We have slowly grown accustomed to knowing that crypto and metaverse technology is at its peak. Now, technologists are working to tear down the distinctions between existing blockchain tech and leading-edge augmented reality development. There’s still lots of niche interest in several AR-related technologies, but now we’re seeing interesting possibilities for applying AR more generally--and a common language of crypto-based systems that can power the future of interactive media generation. 

A Rush of Decacorns

Currently there are 41 companies around the world that claim the title of ‘decacorn’ ($10B+), while new unicorns pop up every week or so. We anticipate this number will triple in the next five years, with the majority focused on data, AI or the digital world. Several factors are contributing to the generation of decacorns, and even more decaquintillions. 1) Riding on the back of Metacorn and Unicorn, the public has become familiar with unicorn deals and their value.  So not only do the investors want the returns from Unicorns in a short time frame, they now expect it from Decacorns too. 2) Venture Capitalists (VC's) are looking for new opportunities for capital  deployment. With less companies that qualify for investment, as it filters up to these higher valuations, VC's have to seek smaller investments with much lesser scale. 3) Decacorn acquisitions will be a big part of getting quick returns on their investments. And no company is safe, even if they are the leader in their space or have growing revenue streams...Just ask Uber and Snapchat.

The Evolution of Customer Data Infrastructure Platforms

Ten years ago, customer relationship management (CRM) systems including SugarCRM, Salesforce, and Oracle were the technology platforms used by marketing and sales management teams to track customers and prospects. This year we will see the rise of customer data infrastructure platforms that provide deeper integrations with point solutions that are becoming more mainstream. Customer data infrastructure platforms (CDI platforms) are enabling enterprises to make a shift from on-premises data centers to the cloud. They aggregate transactional data from various sources in real-time and analyze it for multiple applications. CDI platforms are regarded as the next-generation data warehousing platform. As enterprises carry out digital transformation initiatives to upsell, cross sell, and deliver personalized experiences to their customers through automated processes and AI algorithms, they require more data to feed these initiatives. This is where CDI platforms will have an edge over traditional on-premises data warehouses (DWs) because of their elasticity and agility to handle huge amounts of data.

We find technology’s evolution the most fascinating aspect of the business world of today. Just like climate, science, and international politics, tech is an enabler of innovations and is constantly refining its processes in never-ending cycles of improvement. At Go VC, we view technological advancements as a force that will ultimately motivate this kind of thought process across all industries. As we enter an era when technology will dictate our lives and businesses more than ever, we’re excited to see what happens next.

Go VC is an early seed venture capital firm that invests in a diverse range of young startups in the tech space and beyond. The core mission of Go VC is to build successful investment partnership that include capital and expert strategy to ensure all investments achieve optimal results.